Social Media on the Rise
Today social media is literally everywhere and everyone can benefit from this upcoming trend. Social media basically comprises of internet-based applications that is build on ideological and technological foundations of Web 2.0. The USP of social media is two-way interaction which can help all the consumers as well as the suppliers, may it be of any kind. Considering the viral nature of social media, it is a skill that each one of us needs to equip ourselves with.
Methodology
The 4 week course is conducted on 4 consecutive Saturdays from 11am to 3:30pm with a lunch break. Post the sessions, there is a Q&A round which helps you solve all your doubts with the faculty. Since SMC is India's first certified course, our methodology involves intensive details on all the platforms & strategies. Also, International & Indian case studies are discussed & various tools/applications are analyzed. In all at the end of the course, one would be completely equipped with all the knowledge required to be a Social Media Professional.
Why SMC ?
Social Media can be used as a great communication tool & a marketing platform to deliver key results. Given the buzz of Social Media today, it has almost become a lucrative career & an added skill set one can possess. Since this medium attracts a wider reach, it encompasses all methods of business communications & hence has become a growing necessity. We ensure that you get hands on experience with all the social media tools that will be required to carry out successful execution.
Its For You...
Are you a brand? Are you a celebrity? Are you working for some cause or event? If answer to any of these questions is a yes, SMC is the thing for you... Whether you are a manager or a marketing professional or an advertising professional or even an entrepreneur, you should attend SMC for developing and enhancing your professional skills.
Key Takeaways
• An overview on the Social Media industry in India in 2010 - from its inception since a decade
• Detailed lowdown on all social media platforms - Facebook ,YouTube, Twitter, Slideshare, Scirbd , LinkedIn etc
• Deep Insights to be shared about how to use each platform from an individual or business perspective
• Building a 'conversation' brand image on these platforms - encouraging a 2 way communication process. Different Strategies to be discussed for B2B & B2C brands
• Tools used for social media marketing - their uses
• Discussing various famous case studies - their strategies on different platforms
• Assignments given at the end of each session - shared with the rest of the participants
• A social media handbook - course material structured by WATConsult
• A certificate stating "Certified Social Media Professional" from IAMAI which will count if mentioned on your resume/CV
• After completing the course, you'll avail yourself for a fortnightly Newsletter from WATConsult which will provide you with TOP LISTED ARTICLES TO READ.
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Social Media Course Batch 2 – Session 2
Social Media Course – Batch 2 – Session 1
